Soulfood is a domestic company that has grown from a family business into a developed business system connecting retail, wholesale, distribution, food production and hospitality. For more than two decades we have been growing together with our customers, partners and employees, relying on reliability, commitment and an understanding of market needs.
Today our team numbers more than 650 employees. Through more than 90 Soulfood and SuperMini retail stores in Belgrade and Pančevo we are close to consumers every day, while through 13 wholesale and 13 Cash & Carry centres we support professional customers across Serbia. Our distribution network, with more than 90 delivery vehicles, supplies more than 6,000 professional customers.
From a family idea to a diverse business
Our growth has followed a simple goal: to offer customers the products they need, and business partners a cooperation they can count on. Over time we expanded our network of stores, developed logistics, invested in our own production and opened hospitality venues. Today the different parts of our business complement one another and help us better understand the needs of the people we serve.
Products we create
A special place in our story belongs to the production of food products under the Soulfood brand. Homemade vanilice (vanilla shortbread cookies), pie pastry sheets, coconut crescents, pasta and savoury sticks are part of a range we develop with care for taste and the way it is prepared. Our production plants make more than a million kilograms of products every year, which also find their way to customers on regional markets.
Growing together
Our company is made up of people, long-term partnerships and everyday encounters with customers. We continue to improve our offer, share knowledge and develop our business with the wish that Soulfood remains a reliable choice – whether it is shopping in the neighbourhood, professional supply or products on the family table.
Our philosophy
The success we have been building for more than two decades rests on foundations that we never compromise:
- Uncompromising qualityWe carefully choose the range we offer.
- ReliabilityDelivery accuracy and professionalism are our trademark.
- GrowthConstantly expanding our range and entering new markets in line with our partners’ needs.
The partnerships that define us
Trust is the currency we trade in. We are proud that in our very first years of business we became key partners of food industry leaders. Today we proudly represent and distribute brands of companies such as:
- Coca-Cola HBC Serbia
- Apatinska pivara
- Knjaz Miloš
- Carlsberg
- Atlantic Group
- Marbo
- Bambi
For our partners, SOULFOOD is not just a distributor – we are a stable, reputable and desirable business partner.
Our business areas
Over the years of growth we have built an integrated system of services to meet every demand of the market. Today our business includes:
- WholesaleA strong logistics network supplying the wholesale market.
- RetailDirect availability of top products for end consumers.
- Cash & CarryFast and efficient shopping for professional buyers and individuals.
- HospitalitySpecialised support and distribution for the HoReCa sector.
- ProductionOur step into creating our own values and products.
SOULFOOD – a name that guarantees quality, a service that builds the future.